I didn't say it would be bad to split things up because of the investment in iTunes since 2001 -- I said it would be hard. I've seen folks confuse iTunes Store

I didn't say it would be bad to split things up because of the investment in iTunes since 2001 -- I said it would be hard. I've seen folks confuse iTunes Store with App Store and Apple Store. The split needs to be gradual, with clear on-boarding, since Apple still makes millions from sales on iTunes. They're investing heavily in cloud services, so I bet there's a multi-year roadmap for splitting iTunes up, each backed by cloud sync and with a unique UI/UX. News, TV and Music are all split, Texture will likely fall under News.