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https://www.forbes.com/sites/danielnewman/2015/04/28/research-shows-millennials-dont-respond-to-ads/#2fc4bf785dcb https://www.forbes.com/sites/danielnewman/2015

by d0lph 9y ago

https://www.forbes.com/sites/danielnewman/2015/04/28/research-shows-millennials-dont-respond-to-ads/#2fc4bf785dcb https://www.forbes.com/sites/danielnewman/2015/04/28/researc... It's at least not a new thought. Mostly though I'm skeptical that advertising is subverting capitalism. Is demand created though? How do you know that some people weren't just unaware of the product before, and would have gladly bought it had they known of it. Because not buying something is the easiest, and default position.

dpark 9y ago
That article has very little concrete info in it, but the core is not that advertising doesn't work but that advertising to millennials effectively requires updated approaches. I certainly would not say that advertising "subverts" capitalism. Advertising is part of capitalism. It always has been. You can't get your wagon repaired if you don't know where the wagon repair shop is. Advertising is also part of the capitalism chain. Companies demand advertising, so it exists. > Is demand created though? How do you know that some people weren't just unaware of the product before, and would have gladly bought it had they known of it. You're describing creating demand. Someone didn't want something because they didn't know it existed. Now they want it. This is the most effective advertising possible. > Because not buying something is the easiest, and default position. Ok? If you exit the default position because you saw an ad, the ad worked.
- d0lph 9y ago
  > Advertising is part of capitalism. Because the core principles of Capitalism could function without advertising, I think this is incorrect. The main point I was trying to make was that advertising does not remove the inherent Democratic component of Capitalism. > You're describing creating demand. Someone didn't want something because they didn't know it existed. Now they want it. This is the most effective advertising possible. The advertiser didn't really create the demand though, it existed before them?

by d0lph 9y ago

dpark 9y ago

That article has very little concrete info in it, but the core is not that advertising doesn't work but that advertising to millennials effectively requires updated approaches. I certainly would not say that advertising "subverts" capitalism. Advertising is part of capitalism. It always has been. You can't get your wagon repaired if you don't know where the wagon repair shop is. Advertising is also part of the capitalism chain. Companies demand advertising, so it exists. > Is demand created though? How do you know that some people weren't just unaware of the product before, and would have gladly bought it had they known of it. You're describing creating demand. Someone didn't want something because they didn't know it existed. Now they want it. This is the most effective advertising possible. > Because not buying something is the easiest, and default position. Ok? If you exit the default position because you saw an ad, the ad worked.

d0lph 9y ago
> Advertising is part of capitalism. Because the core principles of Capitalism could function without advertising, I think this is incorrect. The main point I was trying to make was that advertising does not remove the inherent Democratic component of Capitalism. > You're describing creating demand. Someone didn't want something because they didn't know it existed. Now they want it. This is the most effective advertising possible. The advertiser didn't really create the demand though, it existed before them?