They couldn't make enough money with their current monetization model so they're copying the arguably most successful player in their market (FB). It'll be inte

They couldn't make enough money with their current monetization model so they're copying the arguably most successful player in their market (FB). It'll be interesting to see how it plays out because of reddit's "anonymity", its lack of real social connections (friends, family, that cute person who sits next you you in econ), or any kind networked apps (whatsapp, instagram, messenger, ...).