Maybe. Media isn't necessarily a "sexy" word given the legacy relationship with physical media that the content industry is leaving behind. But it'd free them

Maybe. Media isn't necessarily a "sexy" word given the legacy relationship with physical media that the content industry is leaving behind. But it'd free them up to use the more-accurate names for the content that was marketed under that umbrella. You'd still have Apple Music. And Apple TV. And Apple Movies. (Or whatever they want to call each tier of the content). Right now I'd bet virtually nobody knows you need to use Apple Music to watch Planet of the Apps or some of their other TV content, and it's certainly not intuitive for somebody new to their ecosystem.