5 ms·

> Apple Media has no brand recognition among consumers. Sounds like applying an engineer's mindset to a marketing/branding problem. Is it really ? For old time

by gutnor 9y ago

> Apple Media has no brand recognition among consumers. Sounds like applying an engineer's mindset to a marketing/branding problem. Is it really ? For old timers, yes iTunes is the application from the days of uploading stuff on your iPod from a Mac, that's a well known Apple Media Hub for people managing their media on their Mac machine first. The mandatory tool where you manage your iPhone backup and applications. If you come through the iPhone world, including Apple TV - the iTunes "brand" is basically invisible, they name it "iTune store" and that's the place you buy stuff, not where you look at stuff ( there are dedicated app for that ) This point of out to parent being more right than you give him credit for - Apple made 0 effort to preserve its 15 years investment on its prime platform, it actually did what parent suggested, splitting everything into dedicated app, they just need to rename iTunes Store as "Media Store". Anyway let's be a bit realistic here, Apple on its own has enough brand recognition that they could very well make a new "Media" product with a nice catchy name and a fresh rewrite or reskin iTunes. I suspect that it the marketing solution but the problem is actually an engineering problem: on MacOS, iTunes has grown feature organically and it probably requires a lot of investment for very little gain. edit: remove duplicate

robotresearcher 9y ago
> they just need to rename iTunes Store as "Media Store". 'Apple Store' is already a great brand. Why not just declare that the Apple Store now sells media? The Apple store is nice, both the physical and online versions, while the iTunes store is pretty bad. How about getting the Apple Store people to use their skills on the media store?
- achompas 9y ago
  > How about getting the Apple Store people to use their skills on the media store? Because the media store is a legacy product with declining revenue that is already being split into different apps (TV, Apple Music, soon News). I'm sure it's less about team skills and more about availability. Apple clearly has ambitious plans for its services. I will say, though, that I've seen so many folks confuse iTunes Store and Apple Store. Merging the two would be smart -- a central place to buy things (digital or physical).
  - thisacctforreal 9y ago
    I'm pretty sure it's the App Store, not the Apple Store. edit: there is an Apple Store, but it's exclusively for Apple hardware
    - robotresearcher 9y ago
      No, I meant the Apple Store. The one that is nice online and in the mall. The design of the App Store and the iTunes Store are not so nice, and the multiplicity of stores is confusing. My proposal is to consolidate the online stores under the one brand that has good design and thus has earned good vibes with the consumer. (The Apple Store is not exclusively for Apple hardware. They sell third party stuff from phone cases to expensive DJI drones). https://www.apple.com/ca/shop/product/HLXS2/dji-mavic-air-drone?fnode=42 https://www.apple.com/ca/shop/product/HLXS2/dji-mavic-air-dr...
    - achompas 9y ago
      I meant the Apple Store app, where folks can buy Apple products and accessories for them. It is not pre-installed on phones, but it could be (which would be in line with Apple's hardware-first strategy). I did not mean the App Store. Users rarely use it, according to analysis, and adding non-app assets to it makes little sense here: "Today’s consumers are spending over 85 percent of their time on their smartphones using native applications, but the majority of their time – 84 percent – is spent using just five non-native apps they’ve installed from the App Store." [1] "In fact, it said that utilities on iPhone and tools on Android accounted for the heaviest monthly usage, and this was largely due to pre-installed apps like Safari on iOS and Google on Android." [2] [1] https://beta.techcrunch.com/2015/06/22/consumers-spend-85-of-time-on-smartphones-in-apps-but-only-5-apps-see-heavy-use/ https://beta.techcrunch.com/2015/06/22/consumers-spend-85-of... [2] https://techcrunch.com/2017/05/04/report-smartphone-owners-are-using-9-apps-per-day-30-per-month/ https://techcrunch.com/2017/05/04/report-smartphone-owners-a...
achompas 9y ago
I didn't say it would be bad to split things up because of the investment in iTunes since 2001 -- I said it would be hard. I've seen folks confuse iTunes Store with App Store and Apple Store. The split needs to be gradual, with clear on-boarding, since Apple still makes millions from sales on iTunes. They're investing heavily in cloud services, so I bet there's a multi-year roadmap for splitting iTunes up, each backed by cloud sync and with a unique UI/UX. News, TV and Music are all split, Texture will likely fall under News.

by gutnor 9y ago

robotresearcher 9y ago

> they just need to rename iTunes Store as "Media Store". 'Apple Store' is already a great brand. Why not just declare that the Apple Store now sells media? The Apple store is nice, both the physical and online versions, while the iTunes store is pretty bad. How about getting the Apple Store people to use their skills on the media store?

achompas 9y ago
> How about getting the Apple Store people to use their skills on the media store? Because the media store is a legacy product with declining revenue that is already being split into different apps (TV, Apple Music, soon News). I'm sure it's less about team skills and more about availability. Apple clearly has ambitious plans for its services. I will say, though, that I've seen so many folks confuse iTunes Store and Apple Store. Merging the two would be smart -- a central place to buy things (digital or physical).
- thisacctforreal 9y ago
  I'm pretty sure it's the App Store, not the Apple Store. edit: there is an Apple Store, but it's exclusively for Apple hardware
  - robotresearcher 9y ago
    No, I meant the Apple Store. The one that is nice online and in the mall. The design of the App Store and the iTunes Store are not so nice, and the multiplicity of stores is confusing. My proposal is to consolidate the online stores under the one brand that has good design and thus has earned good vibes with the consumer. (The Apple Store is not exclusively for Apple hardware. They sell third party stuff from phone cases to expensive DJI drones). https://www.apple.com/ca/shop/product/HLXS2/dji-mavic-air-drone?fnode=42 https://www.apple.com/ca/shop/product/HLXS2/dji-mavic-air-dr...
  - achompas 9y ago
    I meant the Apple Store app, where folks can buy Apple products and accessories for them. It is not pre-installed on phones, but it could be (which would be in line with Apple's hardware-first strategy). I did not mean the App Store. Users rarely use it, according to analysis, and adding non-app assets to it makes little sense here: "Today’s consumers are spending over 85 percent of their time on their smartphones using native applications, but the majority of their time – 84 percent – is spent using just five non-native apps they’ve installed from the App Store." [1] "In fact, it said that utilities on iPhone and tools on Android accounted for the heaviest monthly usage, and this was largely due to pre-installed apps like Safari on iOS and Google on Android." [2] [1] https://beta.techcrunch.com/2015/06/22/consumers-spend-85-of-time-on-smartphones-in-apps-but-only-5-apps-see-heavy-use/ https://beta.techcrunch.com/2015/06/22/consumers-spend-85-of... [2] https://techcrunch.com/2017/05/04/report-smartphone-owners-are-using-9-apps-per-day-30-per-month/ https://techcrunch.com/2017/05/04/report-smartphone-owners-a...

achompas 9y ago

I didn't say it would be bad to split things up because of the investment in iTunes since 2001 -- I said it would be hard. I've seen folks confuse iTunes Store with App Store and Apple Store. The split needs to be gradual, with clear on-boarding, since Apple still makes millions from sales on iTunes. They're investing heavily in cloud services, so I bet there's a multi-year roadmap for splitting iTunes up, each backed by cloud sync and with a unique UI/UX. News, TV and Music are all split, Texture will likely fall under News.