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"Apple Media has no brand recognition among consumers." True. But Apple Music had no brand recognition when they launched that, and it's only been around sinc
by uptown 9y ago
"Apple Media has no brand recognition among consumers."
True. But Apple Music had no brand recognition when they launched that, and it's only been around since June 8, 2015 when they already had involvement with other forms of media. Why not take that opportunity to rebrand?
- achompas 9y agoThey've sunk millions of advertising and branding dollars into Apple Music since then, and they've built tons of goodwill from that investment.
- uptown 9y agoBut do you think people know that video content is one element of Apple Music?
- achompas 9y agoI think people will not go to Apple Music looking for shows. I think they'll look for their favorite shows (Carpool Karaoke) on YouTube, discover they're on Apple Music, then use that as another reason to pay $10/month for it.