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Social media sites are learning the hard way that they're media properties like any other media property, and that they have to have strong editorial control ov

Social media sites are learning the hard way that they're media properties like any other media property, and that they have to have strong editorial control over their media property to be a proper media business. Reddit is a hive of working-class populism, which is incompatible with any advertising-oriented business. Advertisers don't want their ads next to shitty toxic content. They want their ads next to elite, well produced content. You think Calvin Klein wants their beautiful fashion ads next to a photo of a dead body? Sure they can get 10 cent ads of your neighbor's garage sale to place next to the photo of a dead body, but to get the $5 million ad buy from Proctor & Gamble, they'll need editors to raise the quality of their content. Detoxification is central to any ad-based business. How quickly they learn this is the question for Reddit.

xenihn 9y ago
Reddit initially rose to prominence because of bad decisions on Digg's part. Reddit is nothing without its users. Any decision that potentially drives users off its platform can't be made lightly.
- mozumder 9y ago
  As a media business, they can be a lot more profitable with fewer high-quality users than hordes of low-quality toxic users. A fashion magazine only has 1 million subscribers, but can make $400 million/year in revenue, basically printing money.
  - Slansitartop 9y ago
    > As a media business, they can be a lot more profitable with fewer high-quality users than hordes of low-quality toxic users. I see no evidence of that. > A fashion magazine only has 1 million subscribers, but can make $400 million/year in revenue, basically printing money. A fashion magazine doesn't outsource its content production to its subscribers.
    - mozumder 9y ago
      > I see no evidence of that. I would encourage you to look at the evidence. > A fashion magazine doesn't outsource its content production to its subscribers. And?
      - Slansitartop 9y ago
        >>> As a media business, they can be a lot more profitable with fewer high-quality users than hordes of low-quality toxic users. >> I see no evidence of that. > I would encourage you to look at the evidence. I would encourage you to provide it.
  - majos 9y ago
    What fashion magazine does this?
    - mozumder 9y ago
      Magazines like Vogue, InStyle, Harper's Bazaar might sell 2,500-3,000 ad pages a year, each page costing $100k-$200k. $100-$150 CPM is typical. It helps to know that it's a $3 trillion dollar industry. Outside of fashion, you can look at the financial industry that can also charge $100+ CPM.
daxorid 9y ago
> Reddit is a hive of working-class populism Is this . . . I don't even know how to respond to this. Have you ever spent more than three seconds with a working-class person? I can assure you that cat memes and intersectional feminism are not mainstays of the working class. > which is incompatible with any advertising-oriented business Tell this to the ad agencies selling Busch and Coors Light.
- mozumder 9y ago
  > cat memes Do you not have any working class friends on Facebook? Compare their meme posts to your elitist friends. > intersectional feminism This is the discussion about Reddit, not Tumblr > Busch and Coors Light. Have you ever see them advertise in anything other than pristine media property? I would encourage you to look at people in the real world, instead of basing your beliefs on your own online behavior.

xenihn 9y ago

Reddit initially rose to prominence because of bad decisions on Digg's part. Reddit is nothing without its users. Any decision that potentially drives users off its platform can't be made lightly.

mozumder 9y ago
As a media business, they can be a lot more profitable with fewer high-quality users than hordes of low-quality toxic users. A fashion magazine only has 1 million subscribers, but can make $400 million/year in revenue, basically printing money.
- Slansitartop 9y ago
  > As a media business, they can be a lot more profitable with fewer high-quality users than hordes of low-quality toxic users. I see no evidence of that. > A fashion magazine only has 1 million subscribers, but can make $400 million/year in revenue, basically printing money. A fashion magazine doesn't outsource its content production to its subscribers.
  - mozumder 9y ago
    > I see no evidence of that. I would encourage you to look at the evidence. > A fashion magazine doesn't outsource its content production to its subscribers. And?
    - Slansitartop 9y ago
      >>> As a media business, they can be a lot more profitable with fewer high-quality users than hordes of low-quality toxic users. >> I see no evidence of that. > I would encourage you to look at the evidence. I would encourage you to provide it.
- majos 9y ago
  What fashion magazine does this?
  - mozumder 9y ago
    Magazines like Vogue, InStyle, Harper's Bazaar might sell 2,500-3,000 ad pages a year, each page costing $100k-$200k. $100-$150 CPM is typical. It helps to know that it's a $3 trillion dollar industry. Outside of fashion, you can look at the financial industry that can also charge $100+ CPM.

daxorid 9y ago

> Reddit is a hive of working-class populism Is this . . . I don't even know how to respond to this. Have you ever spent more than three seconds with a working-class person? I can assure you that cat memes and intersectional feminism are not mainstays of the working class. > which is incompatible with any advertising-oriented business Tell this to the ad agencies selling Busch and Coors Light.

mozumder 9y ago
> cat memes Do you not have any working class friends on Facebook? Compare their meme posts to your elitist friends. > intersectional feminism This is the discussion about Reddit, not Tumblr > Busch and Coors Light. Have you ever see them advertise in anything other than pristine media property? I would encourage you to look at people in the real world, instead of basing your beliefs on your own online behavior.