Its a currently studied phenomena (https://link.springer.com/chapter/10.1007/978-3-319-10671-7_4 https://link.springer.com/chapter/10.1007/978-3-319-10671-7_...

Its a currently studied phenomena (https://link.springer.com/chapter/10.1007/978-3-319-10671-7_4 https://link.springer.com/chapter/10.1007/978-3-319-10671-7_...) My personal thought is its the same reason people quit gyms , fail at New Year's Resolutions, or even quit Free-to-Play games. It is difficult to create and maintain habit.