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I don't think you even need to add the "commercial usability" qualifier in there. Any kind of change (be it usability, UI, search, functionality, etc.) will be

I don't think you even need to add the "commercial usability" qualifier in there. Any kind of change (be it usability, UI, search, functionality, etc.) will be disliked by some portion of the community. Make the change big enough that you flip the community on its head and you'll dump your ad-clickers overboard.

jlgbecom 16y ago
It's not usability that has turned people off, it's the change in underlying functionality. It's no longer a community site. People can get used to UI changes, even radical ones. But fundamentally changing the way people interact with a site (and the value of that interaction) will guarantee that people will leave in droves.