...his tunnelling firm, the Boring Company, was started as a joke because he thought the name was funny... "They will start off building a rudimentary base...

...his tunnelling firm, the Boring Company, was started as a joke because he thought the name was funny... "They will start off building a rudimentary base... then this will open up a world of new opportunities, because Mars will need pizza joints, great bars - Mars Bars..." And now we know what the first bars on Mars will be called.