In case a future reader stumbles across this thread.. today I read someone else's description of exactly this. From https://www.kapwing.com/blog/unexpected-chal

In case a future reader stumbles across this thread.. today I read someone else's description of exactly this. From https://www.kapwing.com/blog/unexpected-challenges-of-making-money/ https://www.kapwing.com/blog/unexpected-challenges-of-making... (https://news.ycombinator.com/item?id=16542603 https://news.ycombinator.com/item?id=16542603): > 8. Customers are bad at telling you how much they would pay: Before we added the paywall, we asked a sample of users if they’d be willing to pay a fee to remove a watermark. The majority said they wouldn’t be. But when we actually added the paywall, several people who said they wouldn’t pay did. After we launched, some people have told us our product is cheap and plenty have said it’s too expensive. Takeaway: The easiest way to tell if people will pay is to make them an offer and see if they cash in.