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I feel like there's a lesson for the companies operating within the social web here somewhere. I don't know, something like "if your business model is based on
by jlgbecom 16y ago
I feel like there's a lesson for the companies operating within the social web here somewhere. I don't know, something like "if your business model is based on making your users happy, don't make crassly commercial usability shifts that make them really unhappy." Can't quite put my finger on it, though.
- yellowbkpk 16y agoI don't think you even need to add the "commercial usability" qualifier in there. Any kind of change (be it usability, UI, search, functionality, etc.) will be disliked by some portion of the community. Make the change big enough that you flip the community on its head and you'll dump your ad-clickers overboard.
- jlgbecom 16y agoIt's not usability that has turned people off, it's the change in underlying functionality. It's no longer a community site. People can get used to UI changes, even radical ones. But fundamentally changing the way people interact with a site (and the value of that interaction) will guarantee that people will leave in droves.