Something visual could help. If you could have a sequential demo, that shows: 1) a question (posted in the form) 2) email that someone gets 3) a reply to th

Something visual could help. If you could have a sequential demo, that shows: 1) a question (posted in the form) 2) email that someone gets 3) a reply to the question (in the form) 4) a set of replies, all nicely aggregated. This will save visitors from having to put it all together in their heads.