There's so much wrong with this statement I don't even know where to start: "By staging a series of perceived technology innovations and then adding price deco

There's so much wrong with this statement I don't even know where to start: "By staging a series of perceived technology innovations and then adding price decoys, reference prices, obscurity, and bundling, Apple makes us willing to pay more to do the same stuff we did 30 years ago." Really Ben Kunz? In 1980 I could have a live video chat with my mother? Make movies with a device that fits in my pocket? Access sample chapters to thousands of newly published books without leaving my home? Yeah, I didn't think so. But I suppose he thinks I've been duped just like all the other sheeple out there...