Without going into too much detail, it's men's apparel and accessories - primarily accessories. Yes, P&G isn't SV. I meant more that the founding team was alre

Without going into too much detail, it's men's apparel and accessories - primarily accessories. Yes, P&G isn't SV. I meant more that the founding team was already pre-connected to the VC world, possibly through law school connections. They had already raised prior to P&G noticing them in the first place, and very likely leveraged those connections for an introduction to P&G. DNVB businesses whose founding or management teams have no such connections is not in a position to even meet such people, let alone attract interest from them. Hence, we quietly bootstrap and slowly build our businesses away from any serious equity funding opportunities.