> CAs built their business on the idea that we needed to know that sears.com is Sears, Roebuck & Co., while sears.net is a family website. But it turns out that

> CAs built their business on the idea that we needed to know that sears.com is Sears, Roebuck & Co., while sears.net is a family website. But it turns out that we don't really care: we care that google.com is google.com, and that's it. Perhaps more critically, we've proven that even if we wanted to know that sears.com is Sears, Roebuck & Co., CAs can't be trusted to tell us that reliably.