I thought that De Beer had changed their approach to one of promoting the imperfections of real diamonds. And the news this week regarding "deeper" diamonds hav

I thought that De Beer had changed their approach to one of promoting the imperfections of real diamonds. And the news this week regarding "deeper" diamonds having exceedingly rare minerals embedded within could further this cause. https://www.sciencealert.com/super-deep-diamond-contains-calcium-silicate-perovskite-first-time-seen https://www.sciencealert.com/super-deep-diamond-contains-cal... "Rare" still has status and therefore a price premium.