It's a trade-off. The benefit is "reach" which is beneficial for (a) marketing (b) OSS community (c) bugs and contributors. The cost are the (a) lower convers

It's a trade-off. The benefit is "reach" which is beneficial for (a) marketing (b) OSS community (c) bugs and contributors. The cost are the (a) lower conversion to payment (b) costs from a 'shared' community e.g. community management and user support.