It's painful if you haven't thought it through or have very little money (or want to cheap out on hiring developers who know what they're doing), and it's painf

It's painful if you haven't thought it through or have very little money (or want to cheap out on hiring developers who know what they're doing), and it's painful for the developers if management has been BS'ed into believing that a "cross-platform" framework can magically make their bonuses bigger by cutting costs.