4 ms·
Today, Android has a 91 percent loyalty rate, compared with 86 percent for iOS, measured as the percentage of U.S. customers who stayed with their operating sys
by bitmapbrother 9y ago
Today, Android has a 91 percent loyalty rate, compared with 86 percent for iOS, measured as the percentage of U.S. customers who stayed with their operating system when they upgraded their phone in 2017.
According to Statistica[1] Android has 53.6% of the U.S smartphone marketshare and iOS has 45%. So I would say those loyalty rate numbers are perfectly comparable.
[1]https://www.statista.com/statistics/266572/market-share-held-by-smartphone-platforms-in-the-united-states/ https://www.statista.com/statistics/266572/market-share-held...
- anbende 9y agoThe base rate issue here is not about market share, it’s about the number of phone choices. If I pick a phone at random, there’s a very high percentage chance it will be android, because there are dozens of phones by different makers. There are what like 3-5 actively sold iPhone models? So is someone who trades in their Pixel for a Samsung “loyal to android” or did they just happen to like a phone that happened to be an android? In the iPhone world the two go together, so brand loyalty = phone loyalty = OS loyalty
- bitmapbrother 9y agoI disagree with your unsubstantiated claim that the loyalty rate is attributed to the number of Android phone choices. People that use Android stay with the OS because it's what they're used to and prefer. Also, there are 8 actively sold iPhone models.