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Collecting data on us, and showing us ads are not TWO different things. It's the same thing... If they stop collecting data, they don't still get to keep the
by ghostbrainalpha 9y ago
Collecting data on us, and showing us ads are not TWO different things.
It's the same thing... If they stop collecting data, they don't still get to keep the same ad revenue.
The ads are only worth the amount there are because of the hyper specific information you can target ads with. If you get rid of that, than the ad model falls apart. They might still be worth...something, but if it was just about anonymous eyeballs, probably every ad would just be for Coke and Coca Cola would pay extremely little for it.
- wybiral 9y agoNo, they are TWO different things. Yes, data can be used to improve the effectiveness of advertisements but that doesn't mean they're the same thing. There are also data brokers who are in the business of buying and selling data not specifically for advertisement. And before the ability to track everything you click on, search for, talk about with friends online there were industries built around advertisement that still offered targeting to some extent. Ads can target users by classifying different channels/outlets for different purposes. So a website about gardening can offer ads for gardening supplies, etc. All without having to assemble massive databases about us. There's a difference, don't let the data brokers confuse you.