First -- ship it! Go live now. You'll learn more. Second -- 1. Decide what a conversion is (is it an app download? somebody ordering stickers? etc) 2

First -- ship it! Go live now. You'll learn more. Second -- 1. Decide what a conversion is (is it an app download? somebody ordering stickers? etc) 2. A/B test the hell out of that landing page with #1 in mind. Everything is fair game -- the car graphic, the layout, the text, etc. Third -- measure everything. How many times are these codes scanned? How many codes get registered? How many are purchased and of those, how many get used? Do people who scan the codes go on to become active users themselves? The more data you collect, the more you'll learn, and the better you'll get.