> So, this harm minimization, harm reduction strategy was developed by William Haddon, who was a U.S traffic administrator, the head of the U.S traffic administ

> So, this harm minimization, harm reduction strategy was developed by William Haddon, who was a U.S traffic administrator, the head of the U.S traffic administration authority, who realized in the 60s that the traffic accidents in the United States have gone up, and the fatality of this traffic accidents have gone up significantly as well. > So, what he suggested is that radically new approach to the problem. He says instead of telling people to stop having accidents, and become better drivers, he suggested that, “Let’s accept that traffic accidents, road accidents will happen, but let’s minimize the harm from them.” Tangent: it's interesting how this suggests that getting people to drive less was not an option in this discussion (which is the most appropriate analogy to banning really toxic pesticides, I would say). Yet that was one of the major factors behind why the Netherlands switched to a policy of encouraging other means of transportation, and why we ended up with our bike infrastructure (ignoring that the Netherlands also has the geographical advantage here, being small, flat and typically with compact cities).