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I don't believe it's intended to really replace AMP. It sounds like Google is establishing a set of performance guidelines (as many have been encouraging them t
by michaelmior 9y ago
I don't believe it's intended to really replace AMP. It sounds like Google is establishing a set of performance guidelines (as many have been encouraging them to do). If you want to meet those guidelines, one way is to use AMP which I expect they'll continue to maintain and build on. If you don't like AMP for whatever reason, you can use whatever solution you want to meet the same guidelines.
- dmitriid 9y agoGoogle has had performance guidelines for seveal years now: https://developers.google.com/speed/ https://developers.google.com/speed/ Funnily enough, Google’s own AMP fails those guidelines when not preloaded and pre-rendered from Google’s own CDN: https://ferdychristant.com/amp-the-missing-controversy-3b424031047 https://ferdychristant.com/amp-the-missing-controversy-3b424... Google will continue doing what it does: caching and preloading whatever content it prefers (select publishers, select advertisers) and penalize everyone else even if they follow all of Google’s guidelines to a T. Web Packages, no matter how well you disguise them as a web standard, will not solve that.