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Is there a variable in particular you think is too low ? I've taken the number of subscribers (3M) from Match Group report. But I've taken the assumption that t
by ebellity 9y ago
Is there a variable in particular you think is too low ? I've taken the number of subscribers (3M) from Match Group report. But I've taken the assumption that there's high churn and they don't all pay for 12 months. Let me know what you think, it can be updated :)
- cal5k 9y agoThe subscription price varies substantially according to age and region. I also suspect that they make a lot of money from "whales", i.e. people with the most expensive subscriptions who also buy their other item packs (superlikes etc.)
- ebellity 9y agoTrue, there might be people spending a lot more than the average cost of a basic subscription. I don't know the product well enough to evaluate if having Tinder Gold is enough or if some users also buy one-off app purchases in addition to that.
- haskellandchill 9y agoYea I spend $100 or more on Boosts a month in my market, NYC.
- ebellity 9y agothanks, I will try to update that ARPU number
- matte_black 9y agoI spent a ton of money on boosts, and have a gold membership, easily $200+. It was worth it. Truth is for busy men with a bunch of shit to do these enhancements completely improve the experience to the point that they are practically mandatory. Any time I’m on a serious Tinder spree I’ll buy up big packs of boost. Boost gets you laid.
- aphextron 9y ago>Any time I’m on a serious Tinder spree I’ll buy up big packs of boost. Boost gets you laid. Agreed. I don't know how they did it, but they finally made a dating product that works for women AND men. Match Group is going to the moon IMO, and I say that as someone who worked for their #1 competitor.
- ebellity 9y agowow, interesting