If that's a screenshot of your actual pricing page, you should not highlight the $2 per video option in green, it makes it more likely people will choose it. I

If that's a screenshot of your actual pricing page, you should not highlight the $2 per video option in green, it makes it more likely people will choose it. I don't even understand why have a $2 per video option, it doesn't seem to be great value to you after credit card processing fees and you say 75% of people skip the paywall through the "I can't pay" link. Also if your demographic for monthly/annual payment is creators and social media marketers, you should focus your marketing site on the tools they might be interested in. It seems to be your meme maker might have been great for exposure but it probably doesn't pay the bills? I'd highlight the other tools. Maybe think about offering integration with third party software that your paying users are likely to be using as well, as a feature only for the annual plans, or even as an entirely new plan so keep the current monthly/annual as a "Creators" plan (give the option to choose payment frequency and default to annual) and add a new plan at a higher cost (also with monthly/annual choices) with extra features for people who are putting it on the company card. Just my 2c, might be completely off the mark because I don't know enough about your numbers from a blog article, but these are things I've done with my clients that have worked out.