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Last two insights alone make this a worthwhile read: > 8. Customers are bad at telling you how much they would pay > 9. People will pay for things you wouldn’
by thisisit 9y ago
Last two insights alone make this a worthwhile read:
> 8. Customers are bad at telling you how much they would pay
> 9. People will pay for things you wouldn’t pay for: When we started charging $10/month for our video meme maker (the first Kapwing tool), some people on Product Hunt and Hacker News told us we were crazy.
- speby 9y ago9 seems mind-blowing to us all at first. When you unpack it a bit more, you realize that there are literally tens of thousands of different kinds of business selling so many different kinds of products and services. Ask yourself, how many of those tens of thousands of businesses are/would you be a customer of? Your immediate answer is that you're only ever going to be a customer of a very, very small percentage. Then you ask yourself why are all the others still in business, then? And it is because of this reason. There are so many different kinds of needs and wants people have that are unlike your own and therefore, what you might not pay for, many others very well might (and do).