It also depends on what type of bar/website you want to build. Is it just a "cool" place, or is it a place for regulars to hang out at? I love going to the loca

It also depends on what type of bar/website you want to build. Is it just a "cool" place, or is it a place for regulars to hang out at? I love going to the local dive bar to see familiar faces and share drinks with the neighbors. HN is similar to that. Sometimes, usually not by my personal choice, I have to go to those "cool" joints for events and such. That's fine too, but they obviously cater to their niches. I used to live in Vegas for a while and most of the clubs on "the strip" were definitely catering to the cool crowd. How did they keep up with one another? Constant re-branding, marketing, positioning, theme parties, etc. It's incredibly tough competition but the financial rewards were also big. As a local, I only went when I had guests in town who insisted on the Vegas experience. Contrast that to the clubs for "locals", where they gave you rewards points for coming, cheap drink specials only if you knew, and a very friendly atmosphere.