Let me give you an example. While I was furniture shopping for my house, FB showed an ad of a nice boutique furniture store which opened less than a mile from w

Let me give you an example. While I was furniture shopping for my house, FB showed an ad of a nice boutique furniture store which opened less than a mile from where I lived. Since this was a new store, it had no Yelp reviews and had no word of mouth references. I visited the store and absolutely loved and bought a number of large items from there. I believe this is a positive development and these ads, at least to me, are a lot better than some of the non targeted things I see.