In that case, I agree with you that outsourcing is a good way to go. However, it should be stressed that the "core business" needs to be the core revenue genera

In that case, I agree with you that outsourcing is a good way to go. However, it should be stressed that the "core business" needs to be the core revenue generating portion of the business. I don't care if your company is dedicated towards making "the best photo sharing/social media/experience sharing platform for users". If at the end of the day your bills are being paid by advertisers, you're an advertising company and are in direct competition with Google.