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> Additionally, adding support for advertising at scale is a massively complex effort... My interpretation of the GP's comment is that the advertising platform

by asaph 9y ago

> Additionally, adding support for advertising at scale is a massively complex effort... My interpretation of the GP's comment is that the advertising platform is not the core business but rather a secondary concern. Focus on your core business and outsource the rest.

RandomBK 9y ago
In that case, I agree with you that outsourcing is a good way to go. However, it should be stressed that the "core business" needs to be the core revenue generating portion of the business. I don't care if your company is dedicated towards making "the best photo sharing/social media/experience sharing platform for users". If at the end of the day your bills are being paid by advertisers, you're an advertising company and are in direct competition with Google.