The average household watches 8 hours per day (http://is.gd/ePUvJ http://is.gd/ePUvJ). Assuming 50% of that time is spent on 30 minute shows, that's 12 shows,

The average household watches 8 hours per day (http://is.gd/ePUvJ http://is.gd/ePUvJ). Assuming 50% of that time is spent on 30 minute shows, that's 12 shows, or $12/day in AppleTV rentals... $360/month for ad-free viewing. Current Cable TV folks with a DVR are paying $100/month or so $3.30 per day... So this is a 300%+ premium for the joy of not having to skip commercials with a DVR and program the shows you want to record, plus the snazzy interface. That's a shitty deal for America. However, it might be a GREAT deal for people who don't watch a lot of TV.