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When building an advertising platform that can potentially compete with Google, it's best to not put your entire revenue stream under the control of Google.
by RandomBK 9y ago
When building an advertising platform that can potentially compete with Google, it's best to not put your entire revenue stream under the control of Google.
- asaph 9y ago> Additionally, adding support for advertising at scale is a massively complex effort... My interpretation of the GP's comment is that the advertising platform is not the core business but rather a secondary concern. Focus on your core business and outsource the rest.
- RandomBK 9y agoIn that case, I agree with you that outsourcing is a good way to go. However, it should be stressed that the "core business" needs to be the core revenue generating portion of the business. I don't care if your company is dedicated towards making "the best photo sharing/social media/experience sharing platform for users". If at the end of the day your bills are being paid by advertisers, you're an advertising company and are in direct competition with Google.