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App loyalty cards, while still having some information on you, are largely about large merchants (ie starbucks) avoiding credit card interchange fees by giving
by marnett 9y ago
App loyalty cards, while still having some information on you, are largely about large merchants (ie starbucks) avoiding credit card interchange fees by giving rewards for people who load money to the app and purchase from there.
So, all incentives are not against consumers. The merchants avoid the credit card oligopoly fee and pass on the rewards to consumers.
- EADGBE 9y agoAvoiding a credit card processing fee could be done the same with with a punch card.