I'm not sure how price competitive it really needs to be. A HTPC is a non-starter for most people. The other limited function boxes out there not well known to

I'm not sure how price competitive it really needs to be. A HTPC is a non-starter for most people. The other limited function boxes out there not well known to most people. Gaming consoles are considerably more expensive. It seems like a good price point at $99 especially with the AirPlay stuff tying into iOS devices.