There is a marketing story of a company that created a cake mix with everything in the box: "just add water and bake". Sales were poor, and market research an

There is a marketing story of a company that created a cake mix with everything in the box: "just add water and bake". Sales were poor, and market research and perhaps focus groups determined that people felt slightly guilty that they weren't doing enough work in creating a cake - so the company went back, removed the egg components from the mix, changed the instructions, and sales rebounded.