This comes up every time Amazon is a topic on HN, and yet, from the article: "Amazon is rich with the most important resource in asset management: trust. The f

This comes up every time Amazon is a topic on HN, and yet, from the article: "Amazon is rich with the most important resource in asset management: trust. The firm earned the highest reputation ranking in the U.S. in a 2017 Harris Poll. It was ranked as both the most influential and most trusted company in a 2016 survey by SurveyMonkey. It was the only company to land in the top 5 for both categories." If the above is true, then counterfeit goods are probably not ultimately a significant problem for them.