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There are other examples (however imperfect) where this dynamic exists without it having a continuously negative effect on margins. Apple/iTunes doesn't seem to
by philipodonnell 9y ago
There are other examples (however imperfect) where this dynamic exists without it having a continuously negative effect on margins. Apple/iTunes doesn't seem to be called out as having a ton of risk in this area despite similar dynamics. Cable companies/satellite TV/radio for other industry examples.
Not saying it isn't a risk, just that there are accepted strategies for protecting profits as a distribution channel.
- w0m 9y agoThose companies are all markedly larger and pull revenue from other places also. what % of iTunes profit today comes from Music vs (movies/books/app/etc)? Spotify is uniquely vulnerable on that front.
- 2aa07e2 9y agoIndeed. I read a great comment somehow related to this on Quora [1]. How can possibly Spotify diversify its income though? [1] https://www.quora.com/Why-do-people-buy-merchandise-of-YouTubers/answer/Matthew-Joseph-Andrews https://www.quora.com/Why-do-people-buy-merchandise-of-YouTu...
- philipodonnell 9y agoVideo? I feel like they have a reputation for being good about paying artists, there's a need for a Youtube replacement that lets video creators act more like record labels for their own content instead of being passive participants in the Youtube ecosystem and subject to their whims.
- wmeredith 9y agoiTunes is an awful example, if not an outright counterexample. It's famously been run at nearly break-even for most of its life–its sole purpose was to sell Apple hardware for over a decade.
- joshjkim 9y agoeven worse for spotify: Tim Cook said that Apple isn't particularly interested in on Apple Music turning a profit - when asked the question directly, he responded: "you're right, we're not in it for the money. I think it’s important for artists. If we’re going to continue to have a great creative community, [artists] have to be funded."[1] I'd say his stated rationale for not caring about money (artists getting funded) is at best a low priority and at worst total fluff - they don't care because they make money on phones/hardware, and it also long-term allows them to price competitors (like spotify) out of the business (I don't think it's a coincidence that he gave this interview in the days before spotify's F-1 went public). to apple, streaming is an ongoing marketing campaign for their hardware and hey, if it breaks even great, but even at a loss they can make it up in hardware profits. I would not be surprised if apple is planning to waiting to announce a significant price or other change to Apple Music right before spotify's first or second quarterly earnings report - not very nice, but it would be a pretty smart thing to do. [1] https://www.fastcompany.com/40525409/why-apple-is-the-worlds-most-innovative-company?utm_source=feedly&utm_medium=webfeeds https://www.fastcompany.com/40525409/why-apple-is-the-worlds...