"Cool people" as far as nightlife goes tend to like being elite. Everyone likes being with "cool people". So once a bar gets popular and is always packed it s

"Cool people" as far as nightlife goes tend to like being elite. Everyone likes being with "cool people". So once a bar gets popular and is always packed it stops being elite and the cool people move on. Once that happens the rest of the crowd moves to. It's like cat and mouse and the only way to avoid it that I've seen is to maintain eliteness by turning away 95% of your potential customers. Edit: or target university/college students with cheap drinks and cheezy promos and try to make them think your bar/club is a tradition. That works too.