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Investigating ad transparency mechanism in social media – Facebook
- charlysl 9y agoTLDR: Facebook have started giving ad explanations to improve transparency. The key finding is that explanations are often incomplete, and sometimes misleading. I found that the article is also interesting as a good intro to how advertising in Facebook works. The authors provide a tool, AdAnalyst, that gives improved explanations and that they hope will allow users to detect malicious and deceptive advertising.