Customers don't have enough information to make an informed decision. I don't mind paying twice as much for something that will last a lot longer, but without a

Customers don't have enough information to make an informed decision. I don't mind paying twice as much for something that will last a lot longer, but without a lot of research the price signal is the only indication of quality and more often than not it's just a premium for a well known brand rather than actual quality.