Music is fundamentally different the video. Video is typically consumed and monetized once. A piece of music is consumed over and over again by the same indiv

Music is fundamentally different the video. Video is typically consumed and monetized once. A piece of music is consumed over and over again by the same individual. From an artist perspective, they want their music to be widely distributed so that they can monetize as many times as possible, and they also want to drive consumers towards their other lines of business (live performance, merchandise).