Zero. I think you can do a lot with just choosing a good open source font and using a text-only logo. Previously, I spent $5,000+ on a logo/branding design for

Zero. I think you can do a lot with just choosing a good open source font and using a text-only logo. Previously, I spent $5,000+ on a logo/branding design for a project that ended up not going anywhere, so that is not something I would recommend.