I agree. Spotify is very strong here in Europe and it's super convenient to follow friends who are better than finding cool songs than I am. I was a free user

I agree. Spotify is very strong here in Europe and it's super convenient to follow friends who are better than finding cool songs than I am. I was a free user for a long time and got the subscription last Christmas. You can tell they really spend time on UX. Clear examples of this are the running playlists that adapt to your speed. We can't really expect Google to match that, it's Spotify's core business after all.