I don't think users particularly care which label an artist is on but the big labels attract the biggest artists and can back them up with marketing, so thats k

I don't think users particularly care which label an artist is on but the big labels attract the biggest artists and can back them up with marketing, so thats kind of expected. Its hard to say if the discovery products are supposed to guide users to less expensive content, but is is an interesting theory. But showing users content they might not be aware of would necessarily go beyond the big labels that are everywhere. I think it has more to do with providing value that can't escape the platform due to external factors such as a label striking a deal with a competitor.