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This is going to be extremely useful for me. I know the basics (churn, CMMR, etc.) but I'm missing some of the others. I'm not quite sure I understand why CPA
by rubeng 16y ago
This is going to be extremely useful for me. I know the basics (churn, CMMR, etc.) but I'm missing some of the others.
I'm not quite sure I understand why CPA is so simple. Right now I'm not spending a dime on advertising so I'm not spending anything to acquire these users (it's WOM and SEO). Once I start advertising shouldn't that calculation go against customers customers acquired through my advertising efforts instead of all new users?
- ryancarson 16y agoMarketing costs are only directly related to the new customers you acquire the same month (or sometimes the following month - as long as you're consistent). This isn't always strictly correct, but it should give you a good average CPA value.