The article doesn't mention this but if there is a freemium component to the product, a 2% conversion rate is actually not bad. Not great, but not bad either. F

The article doesn't mention this but if there is a freemium component to the product, a 2% conversion rate is actually not bad. Not great, but not bad either. From what I've seen, a 3-7% conversion rate would be quite good for such a product.