4 ms·
The bottom was starting to fall out ~8 years ago when I was doing analytics for a series of P&G content funnels. That was when I first understood how valueless
by debacle 9y ago
The bottom was starting to fall out ~8 years ago when I was doing analytics for a series of P&G content funnels.
That was when I first understood how valueless online ad sells are. In the sophisticated model we had (which filtered out bots, spam, paid for clicks, etc), P&G was in some instances paying at least (I only had our costs) $1000 CPM for views. Of course, in the data they saw, the numbers were far far lower.