> The going price for tracking your purchasing behaviors before and after attending a movie is the cost of however many movies you can see in a month minus $10.

> The going price for tracking your purchasing behaviors before and after attending a movie is the cost of however many movies you can see in a month minus $10. Well, it's the value to you of however many movies you can see in a month, minus $10. That's likely very different than the nominal cost of all those movies, since MoviePass is likely to cause you to see more movies than you otherwise would.