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Blue Apron needs to sell itself to a large supermarket chain. They can use the markets as a base of operation. Their business model is impossible to maintain. M
by WheelsAtLarge 9y ago
Blue Apron needs to sell itself to a large supermarket chain. They can use the markets as a base of operation. Their business model is impossible to maintain. Marketing and delivery costs are killing them. I suspect a year from now we won't see them as an independent concern. They might even go out of business. Walmart will win this fight, no question.
- mywittyname 9y agoWhat supermarket would buy them though? Their product is trivial to replicate. In fact, every supermarket I shop at already sells meal-kits.
- WheelsAtLarge 9y agoI shop at Ralphs which is part of the Kroger chain. They have a meal kit system in place but they're doing a really bad job at marketing it. It's there but there's little motivation from the store to sell it. If they could get the same marketing energy that Blue Apron has then it would be a big part of the store's revenue. But you have a good point, it's a hard sell. I suspect they, Blue Apron, went public since they ran out of funding sources. I wish them luck. It's a hard business but maybe they can work things out.